Effective Positioning Strategies Should Be Linked to the ______________ Offered

question 40

Multiple Choice

Effective positioning strategies should be linked to the ______________ offered by the brand.

• A) history 
• B) substantive benefits  
• C) sale 
• D) drama

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Definitions:

Meeting

An assembly of people for a specific purpose, such as discussion or decision-making.

Context Reframing

A technique in therapy and communication that involves changing the context or perspective of a thought or situation to see it in a more positive or manageable light.

Cognitive Restructuring

A psychotherapeutic process of learning to identify and dispute irrational or maladaptive thoughts known as cognitive distortions.

Functional Fixity

Describes a cognitive bias that limits a person to using objects or ideas in only the way they are traditionally used, hindering creativity and problem-solving.