Scenario 6-5 Madison State University Has a Reputation for Having a Powerful

question 6

Multiple Choice

Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total) "Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total) "Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total) "Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5) In marketing materials created to target fans,the slogan "Two hours of wholesome fun for all ages" is used to attract ticket-buyers.This philosophy is an example of         segmentation.

• A) niche 
• B) demographic 
• C) geodemographic 
• D) benefit

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Definitions:

Dissonance

A psychological state of conflict or uneasiness resulting from conflicting beliefs, attitudes, or behaviors.

High-Level Wellness

A state of complete physical, mental, and social well-being, and not merely the absence of disease or infirmity.

Integrated Method

A comprehensive approach that combines various methods or techniques to achieve enhanced outcomes or solve complex problems.

Continuum of Balance

Refers to the dynamic range or spectrum over which something, like a psychological state or physical condition, can vary between two polar opposites or extremes.