One Drawback of Niche Marketing Is That a Company May

question 69

True/False

One drawback of niche marketing is that a company may have to raise the price of its product due to the smaller volume of sales it can expect.

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Definitions:

Discussion

A process in which individuals exchange ideas, opinions, or information through spoken or written communication.

Hidden Profile

A situation in group decision-making where the optimal solution is only apparent when non-shared information from all members is compiled.

Information Dependence

The extent to which individuals or organizations rely on others for obtaining information.

Motorcycle Convention

A large gathering or event where motorcycle enthusiasts, manufacturers, and vendors come together to showcase, discuss, and celebrate motorcycle culture and technology.