Which System Has Identified Many Market Segments Based on Zip

question 64

Multiple Choice

Which system has identified many market segments based on zip codes and the personal characteristics of their residents,creating a well-known tool for geodemographic segmentation? 

• A) Thorson and Moore's model 
• B) PRIZM 
• C) SIC Codes 
• D) VALS

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Definitions:

Frustration-aggression Hypothesis

A psychological theory suggesting that the occurrence of aggressive behavior arises from individuals' frustration when their goal-directed behavior is blocked.

Frustration

A feeling of dissatisfaction, often resulting from unmet needs or unresolved problems.

Aggression

Behavior intended to harm or intimidate others, which can be physical or verbal, and motivated by various factors.

Fight or Flight Syndrome

The physiological reaction that occurs in response to a perceived harmful event, attack, or threat to survival, preparing the body to either confront or flee.