In Essence,a Creative Brief Is A(n)

question 18

Multiple Choice

In essence,a creative brief is a(n) : 

• A) informal contract depicting the responsibilities of the creative team. 
• B) set of guidelines to get the creative group moving in the right direction. 
• C) solution to the primary problem of the ad campaign. 
• D) list of results to be expected from the ad campaign.

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Definitions:

Special Property Interest

A legal right or claim to real estate or property that grants certain uses or privileges to the holder beyond simple ownership.

Trial Sale

A temporary, conditional sale of a product to a customer, allowing the customer to test and evaluate the product before making a final purchase decision.

Transfer of Title

The process of legally changing ownership of a property from one entity or person to another.

Sales Transaction

A financial exchange or transfer of goods, services, or assets between two or more parties.