A Potential Downside of a Heavy-User-Focused Segmentation Plan Is That

question 26

Multiple Choice

A potential downside of a heavy-user-focused segmentation plan is that: 

• A) there may be a relatively small number of people in the segment. 
• B) heavy users usually require constant encouragement to keep consuming a product. 
• C) heavy users do not differ significantly from infrequent users in terms of their motivations to consume. 
• D) it shifts focus to old consumers who quit.

---

Definitions:

Branding

The process of creating a name, term, design, symbol, or any other feature that identifies a product or service and differentiates it from others.

Marketing Mix

is the set of controllable variables that a company can use to influence the buyer's response, often categorized into four elements: product, price, place, and promotion.

4Ps

A marketing model that identifies and optimizes the four key elements of marketing strategies: Product, Price, Place, and Promotion.

Marketing Mix

is a set of actions or tactics a company uses to promote its brand or product in the market, traditionally defined by the four Ps: Product, Price, Place, and Promotion.