Why Are Systems Such as PRIZM Used by Advertisers for Segmentation

question 34

Multiple Choice

Why are systems such as PRIZM used by advertisers for segmentation? 

• A) because they provide deep segment description 
• B) because they allow for segmentation on the basis of frequency of usage 
• C) because they provide deep insights into consumers' motivations 
• D) because they emphasize the understanding of consumers' activities, interests, and opinions

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Definitions:

Employee Attitudes

The feelings and beliefs held by employees towards their work, workplace, and colleagues.

Management Function

The roles or actions performed by managers to plan, organize, lead, and control an organization's resources towards achieving specific goals.

Arousing Enthusiasm

The act of stimulating excitement, interest, or eagerness in someone towards a specific idea, activity, or goal.