Effective Positioning Strategies Should Be Linked to the ______________ Offered

question 40

Multiple Choice

Effective positioning strategies should be linked to the ______________ offered by the brand.

• A) history 
• B) substantive benefits  
• C) sale 
• D) drama

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Definitions:

High-low Method

A technique used in accounting and finance to estimate variable and fixed costs based on the highest and lowest levels of activity.

Total Fixed Costs

The sum of all costs that do not change with the level of production or sales, over a specified period of time.

Manufactures

Companies or individuals involved in the conversion of raw materials into finished goods, through the use of labor and machinery.

Office Furniture

Fixed assets consisting of desks, chairs, tables, cabinets, and other furnishings used in an office environment.