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Scenario 6-1 Headquartered in Boston, Gillette Is a World Leader in Male

question 90

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Scenario 6-1
Headquartered in Boston, Gillette is a world leader in male grooming, a category that includes blades, razors, and shaving preparations. Several years ago, Gillette announced the launch of two new high- performance women's razors, broadening the portfolio of the top-selling Venus brand, the world's most successful franchise in female shaving. The two new razors were Venus Vibrance, the first power wet shaving system for women, and Venus Disposable, a premium-performing disposable razor. Both razors incorporated technological and design enhancements to better address the specific shaving needs of women, and will build on current market segments. More recently the company has launched Venus Embrace, the first five-blade women's razor, with the tagline, "Reveal the Goddess in You." According to its website, at one point there 40 million women using Venus products.
-(Scenario 6-1) The original plan to sell new products to the female market:

Definitions:

Miller-Orr Model

A financial model used to manage cash balances, determining the optimal point to transfer funds in and out of a non-interest bearing cash account.

Cash Balance Target

A strategy where a company aims to maintain a specific amount of cash on hand to meet operational and emergency needs.

Weekly Interest Rate

An interest rate quoted or applied on a weekly basis, often used in short-term loans or savings accounts to indicate the rate of interest over a week's period.

Marketable Securities

Financial instruments that can be quickly converted to cash at market value.