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Scenario 6-5 Madison State University Has a Reputation for Having a Powerful

question 18

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Scenario 6-5
Madison State University has a reputation for having a powerful intercollegiate coed bowling team. Seating in the campus bowling alley only allows for 400 fans to attend their matches. Long lines for seats have formed in the past, with many fans leaving disappointed because they could not get a ticket. As a result, the school's administrators decided to institute a "priority seating" plan in which fans would be given access to advance tickets based on the following schedule:"Lanemaster Club" - $10,000 annual donation to the bowling program - guaranteed free box seats to any match(100 seats total) "Strike Club" - $1,000 annual donation to the bowling program - guaranteed free bleacher seats to any match (100seats total) "Kingpin Club" - participants in local recreation bowling leagues - guaranteed bleacher seats for $10.00 to anymatch (100 seats total) "Alleycat Club" - students who have maintained a 3.9 GPA or better - guaranteed bleacher seats for $1.00 to any match (100 seats total)
-(Scenario 6-5) Each summer,the MSU Athletic Director looks at the city map,chooses a different local neighborhood,and knocks on doors,encouraging residents to join one of the supporting clubs.He then keeps track of which neighborhoods are the strongest supporters,and which may need more prompting in the future.In this way he is using a segmentation strategy.

Definitions:

Suez Crisis

The Suez Crisis was a diplomatic and military confrontation in late 1956 involving Egypt, Israel, France, and the United Kingdom, centered around the control of the Suez Canal, a key waterway for international trade.

Arab World

A region in North Africa and the Middle East, encompassing 22 countries where Arabic is a dominant language.

Anti-American Prejudice

A bias or dislike against the United States, its policies, or its people.

Military Advisers

Personnel from the armed forces sent to assist or train the military of other nations without being directly involved in combat operations.