The Most Important Function in the First Few Seconds of a Television

question 63

Multiple Choice

The most important function in the first few seconds of a television commercial is to: 

• A) stress the audio-then the viewer will follow up with the visual. 
• B) get the name out-so the viewer can establish recall at the outset. 
• C) establish the benefit-otherwise the viewer will quickly lose interest. 
• D) get attention.