Which of the Following Purposes Does Creativity Serve in Advertising

question 54

Multiple Choice

Which of the following purposes does creativity serve in advertising? 

• A) It makes people work in a structured manner. 
• B) It creates competing agendas in an agency. 
• C) It gives meaning to a brand by making emotional connections with consumers. 
• D) It makes people timid so that they can contribute more to work.

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Definitions:

Other People

A reference to individuals or groups outside of oneself or the immediate circle, often considered in the context of social interaction and influence.

Internal Validity

Psychological impact of the manipulations in an experiment.

Demand Characteristic

Features of an experimental setting that lead participants to guess the purpose of the study and adjust their behavior accordingly.

Lie Detector

A device used to assess whether a person is telling the truth by measuring physiological responses such as blood pressure, pulse, respiration, and skin conductivity.