The Way to See What Part of an Ad Attracts

question 24

Multiple Choice

The way to see what part of an ad attracts attention,and for how long,is with __________.

• A) Copy tests 
• B) Cognitive residue measurements  
• C) Eye-tracking studies 
• D) Cognitive response analysis

---

Definitions:

Idea Champions

Individuals who actively support, promote, and ensure the adoption of new innovations or ideas within an organization.

Innovation

The process of creating, introducing, and applying new ideas, devices, or methods.

Novel Ideas

are original, unique, and innovative concepts or thoughts that have not been previously conceived or explored.

Gatekeepers

Individuals or groups that control access to something, such as information, resources, or decision-makers within an organization.