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Scenario 10-6 Facing Stiff Competition from Walmart and K-Mart, Executives for Target

question 8

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Scenario 10-6
Facing stiff competition from Walmart and K-mart, executives for Target stores have decided to focus on reaching more affluent shoppers and luring them away from traditional department stores. They have already expanded the products and brands they offer to include reasonably priced items by modern design masters. Target hopes to draw more affluent shoppers into its stores through a series of advertising campaigns that are presently in the planning stages. Most of the advertising budget will be directed to ads in regional luxury magazines, which, research shows, are frequently read by affluent individuals.
-(Scenario 10-6) Target managers decide to run magazine ads with very few words,focusing on visuals of the Target logo (the recognizable red ball) and high-end goods sold in their stores.Target is attempting to use an efficient communication that sends a message at a glance,in the form of:

Definitions:

Double-blind Study

A double-blind study is a research design in which neither the participants nor the experimenters know who is receiving a particular treatment, to eliminate bias.

Experimental Group

The group in an experiment that receives the variable being tested, as opposed to the control group.

Control Group

A group in an experiment that does not receive the experimental treatment and is used as a benchmark to measure how the other tested subjects do.

Random Sample

A selection process where each member of a population has an equal chance of being included in the sample, minimizing bias.