Attitude Studies,which Can Be Used in Both Account Planning and Advertising

question 57

Multiple Choice

Attitude studies,which can be used in both account planning and advertising research, 

• A) look at variables that cannot be accurately measured with a test. 
• B) rely heavily on an artificial viewing experience.  
• C) look at variables that only occur with repetitive exposures. 
• D) measure consumer attitudes after exposure to a brand.

---

Definitions:

Treatments

In experimental design, refers to the different conditions applied to groups of subjects to observe their effects on some outcome.

Randomized Block Experiment

An experimental design in which subjects are divided into blocks or groups with similar characteristics before being randomly assigned to different treatments.

Between-treatments Variation

The variation in data that is attributable to the differences in treatments or conditions in an experimental design.

Centrioles

Cylindrical organelles near the nucleus in animal cells, involved in cellular division and the organization of the spindle fibers.