The First Brand Name That Consumers Remember When a Particular

question 56

Multiple Choice

The first brand name that consumers remember when a particular category of products is mentioned is said to have _____ awareness.

• A) evoked set 
• B) point-of-purchase 
• C) top of mind 
• D) direct response

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Definitions:

Moral Minimum

The minimum degree of ethical behavior expected of a business firm, which is usually defined as compliance with the law.

Ethical Behavior

The practice of conducting oneself according to an accepted set of moral principles, often in a professional context.

Firm

Another term for a business or company, often used in legal or formal contexts.

Social Media

Forms of communication through which users create and share information, ideas, messages, and other content via the Internet.