Scenario 7-1 Scheduled to Be Released in the First Quarter of Next

question 100

Multiple Choice

Scenario 7-1
Scheduled to be released in the first quarter of next year, Nintendo's new portable gaming system will likely revolutionize the video game industry. It is the newest in a long line of portable gaming systems made by Nintendo, but will now boast a number of new features-including 3-dimensional technology that does not require the use of any special viewing goggles or glasses. The new system will also allow consumers to play classic games from older generations of Nintendo products, watch HD movies, and create fictional characters that were made famous by Nintendo's Wii. Nintendo hopes its new gaming system will once again put Nintendo at the top of the video game industry, having lost some of its market share to Sony and Microsoft in recent years.
-(Scenario 7-1) Before the new system is released,Nintendo creates a series of television commercials and print ads to promote the product.The ads are shown to a group of study participants,and then the participants are asked to express how they feel about the advertisement.This is an example of a: 

• A) survey. 
• B) recall test. 
• C) communication test. 
• D) recognition test.

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Definitions:

Recurring Messages

Messages or notifications that are sent repeatedly on a schedule or triggered by specific events.

Receiver Reaction

is the response or feedback given by the recipient of a message or communication.

Routine Requests

Standardized appeals or inquiries made in a regular business or everyday context.

Criticism

The expression of disapproval or analysis of the merits and faults of a work, action, or idea based on perceived mistakes or flaws.