A Subhead for a Michigan Resort Ad Reads,"Michigan's Oldest Resort

question 48

Multiple Choice

A subhead for a Michigan resort ad reads,"Michigan's Oldest Resort.In the Woods.On the Cliffs.At the Beach.Location,Location,Location.Best Location on the Lake for the Past 130 Years." This copy fulfills the basic job of the subhead,which is to: 

• A) speak directly to readers with sound advice about the brand.  
• B) target a specific demographic group to consider the brand. 
• C) add key selling points about the brand. 
• D) promote a good feeling about the brand.

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Definitions:

Indian Removal Act

A law passed in 1830 that authorized the forced relocation of Native American tribes from their ancestral lands in the southeastern United States to areas west of the Mississippi River.

Georgia

A state in the southeastern United States known for its diverse geography, ranging from mountains to beaches, and its rich history, including its role as a Confederate state during the Civil War and as a center of the civil rights movement.

Cherokee

A Native American people originally from the southeastern United States, known for their rich culture and history.

Supreme Court's Decision

The final ruling or judgment made by the Supreme Court, which has the ultimate judicial authority to interpret and apply the law in federal cases.