A Historical Background Is a Key Element in an Advertising

question 85

True/False

A historical background is a key element in an advertising plan,one that should include the history of all main players,the industry,the brand,and the corporate culture.

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Definitions:

Source Citation

A reference to the original place where information was obtained, used for academic, legal, or research purposes.

Original Source

The primary document or physical object from which information was originally drawn or written, without intermediaries.

Outside Source

Any information, data, or support obtained from an entity or person not part of the immediate project or discussion.

Random House

A major publishing company known for producing a wide variety of books in numerous genres.