Which of the Following Is a Part of the Situational

question 64

Multiple Choice

Which of the following is a part of the situational analysis component of an advertising plan? 

• A) Executive summary 
• B) Response models 
• C) Historical context 
• D) Copy strategy

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Definitions:

Marginal Analysis

An examination of the additional benefits of an activity compared to the additional costs incurred by that same activity.

Insignificant Benefits

Benefits or advantages that are too small or unimportant to make a noticeable difference.

Opportunity Costs

The advantages or gains a person, investor, or company forgoes by selecting one option instead of another.

Economic Resources

Resources required for the production of goods and services, including labor, capital, land, and entrepreneurship.