Solved

Scenario 11-1 After a Series of Public Relations Setbacks, Japanese Automaker Toyota

question 1

Multiple Choice

Scenario 11-1
After a series of public relations setbacks, Japanese automaker Toyota unveiled a new company slogan in 2010. The slogan read, "Drive a Toyota. You'll never stop." The company hoped the new slogan would once again instill confidence in consumers, many of whom had grown weary of the brand after a number of massive recalls. The company chose to go with the slogan after turning down a number of others, including, "Toyota Puts the Pedal to the Metal. And keeps it there," and "Toyota. The Last Car You'll Ever Drive." The new slogan was featured in all of the company's advertisements.
-(Scenario 11-1) To create ads featuring the new company slogan,Toyota assembles a creative team of individuals who will focus solely on designing the new advertisements.Toyota realizes that it will need to have a strong Internet and social media presence.In order to effectively utilize these outlets,Toyota should consider hiring a(n) :

Definitions:

Corporate Philanthropy

The act of a corporation donating resources, including money, time, or products, to non-profit organizations or causes for the social good.

Employee Engagement

The degree to which workers are enthusiastic about their roles, dedicated to their employer, and willingly go above and beyond in their tasks.

Project ROI

Stands for "Return on Investment" in a project context, measuring the profitability of an investment compared to its cost.

Situation Analysis

An assessment process to identify the current state and conditions affecting an organization or project, considering internal and external factors.