Scenario 8-3 After Working as an Account Executive in an Advertising Agency

question 49

Multiple Choice

Scenario 8-3
After working as an account executive in an advertising agency for 20 years, you've decided you want to own your own business. You buy Springfield Hardware, a neighborhood hardware store, from a man who has owned and run the business for the past 52 years. He sells you the store and its entire inventory, but with one warning-he wasn't much on paperwork, so there won't be a lot of records to be found. You buy the store and begin to create your ad plan.
-(Scenario 8-3) You decide that as soon as you are financially able,you will hire an agency to put together an advertising plan for you.Unfortunately,you realize that even if you do hire an agency,you will still have to provide the agency with statements regarding: 

• A) the value proposition and the marketing mix. 
• B) the budget recommendation and the ad strategy. 
• C) the competition and the media plan. 
• D) the ad design and ad placement.

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