Who Is the Liaison Between the Two Main Parties Involved

question 76

Multiple Choice

Who is the liaison between the two main parties involved in promotion: the client and the agency? 

• A) The agency owner 
• B) The research department 
• C) The creative director 
• D) The account executive

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Definitions:

Accounting Principles

The rules and guidelines that companies must follow when reporting financial data.

Accounting Equation

The fundamental principle of accounting that states Assets = Liabilities + Equity, ensuring that a company's financial statements are balanced.

Purchase Supplies

The act of acquiring materials and consumable items required for the production process or office use.

Assets

Resources owned by a company that are expected to provide future economic benefits.