If the Consumer Doesn't See the Message,no Matter How Creative

question 43

True/False

If the consumer doesn't see the message,no matter how creative or brilliant,it is not an effective message.

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Definitions:

Kamakura Period

A period in Japanese history (1185-1333) marked by the rise of the samurai class and the establishment of feudalism.

Sociopolitical Force

A term referring to the influence and interplay of societal and political factors on events and behaviors.

Shogunate

The Japanese military government of the 12th through 19th centuries.

Kei School

A prominent school of Japanese sculpture, particularly known for its Buddhist statues, flourishing in the Kamakura period.