Which of the Following Is Important in Copywriting for Television

question 76

Multiple Choice

Which of the following is important in copywriting for television and video? 

• A) Longer writing helps communicate complex brand features. 
• B) Copy should be precisely coordinated with visuals. 
• C) Copy should facilitate processing the information quickly. 
• D) Copy should lack the ability to communicate details.

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Definitions:

Majority Rule

A decision-making process where the choice supported by more than half of the members in a group is accepted or becomes the decision.

Median Voter Theorem

A theory suggesting that a majority rule voting system will select the outcome most preferred by the median voter.

Middle-of-the-Road

A course of action or opinion that avoids extremes and adopts a moderate or balanced viewpoint.

Median Voter

A theoretical concept in political economy and public choice theory that suggests policies are determined by the preferences of the median voter when voters are positioned along a single policy dimension.