The Main Objective of USPs Is to Link the Key

question 73

Multiple Choice

The main objective of USPs is to link the key attribute(s) to the: 

• A) brand name. 
• B) social role. 
• C) service. 
• D) negative consequences of not using the brand.

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Definitions:

Cultural Norms

Shared expectations and rules that guide behavior of people within social groups, including traditions, customs, and values.

Cultural Awareness

The understanding and sensitivity towards the cultural differences and similarities within and between societies.

Mexican Descent

Refers to individuals and communities that trace their lineage, culture, or ancestry back to Mexico.

Socially Constructed Categories

Groups or classifications created by cultural and societal norms rather than by biological or natural distinctions.