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Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

question 27

Multiple Choice

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week.
-(Scenario 12-5) "Which media __________,such as television,radio,newspaper,magazine,or Internet,do you think would best communicate with your potential customers?"

Definitions:

Future Cash Flows

Estimated future financial transactions that involve the inflow or outflow of money over a period of time.

Capital Cost Allowance

Refers to the depreciation expense that a company can claim for tax purposes on tangible and intangible assets over their useful life.

Tax Shield

The reduction in income taxes that results from taking allowable deductions from taxable income.

Depreciable Asset

A depreciable asset is a type of property that an organization can write off as an expense over time due to its potential to lose value, such as buildings, machinery, and equipment.