Which of the Following Is True About Fear When It

question 47

Multiple Choice

Which of the following is true about fear when it is used in an advertisement? 

• A) Fear will get a consumer to pay attention but will rarely get a consumer to take action. 
• B) Fear is best used at very low or almost unrecognizable levels. 
• C) Fear works best when the consumer doesn't think about the ad too much. 
• D) Fear can work when it's believable and the ad shows a clear way out.