What Is Programmatic Media Buying,and How Is It an Industry

question 76

Essay

What is programmatic media buying,and how is it an industry game changer in advertising and integrated brand promotion?

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Definitions:

Substantially Impair

To significantly weaken or reduce the ability, value, or function of something.

Reject

To refuse to accept, submit to, believe, or make use of something.

Perfect Tender Rule

Requirement that the seller deliver the goods in conformity with the contract, down to the last detail.

Local

Pertaining to or occurring in a particular area, community, or jurisdiction, not widespread or general.