Scenario 10-6 Facing Stiff Competition from Walmart and K-Mart, Executives for Target

question 22

Multiple Choice

Scenario 10-6
Facing stiff competition from Walmart and K-mart, executives for Target stores have decided to focus on reaching more affluent shoppers and luring them away from traditional department stores. They have already expanded the products and brands they offer to include reasonably priced items by modern design masters. Target hopes to draw more affluent shoppers into its stores through a series of advertising campaigns that are presently in the planning stages. Most of the advertising budget will be directed to ads in regional luxury magazines, which, research shows, are frequently read by affluent individuals.
-(Scenario 10-6) Which of the following should Target do in order to place its brand name more permanently in the affluent customers' memories? 

• A) Target should make sure that the magazine ads have a positive feeling about them. 
• B) Target should place an urgent call-to-action on each of its ads in the magazine. 
• C) Target should place its ads on a number of pages of each issue of the magazine. 
• D) Target should make sure that the ads are funny and a great entertainment to the customers.

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Definitions:

Birmingham

A significant city in England with a rich industrial heritage, known as a key center during the Industrial Revolution.

Civil Rights Movement

An era of struggle for equal rights in the United States that encompassed efforts to eliminate segregation and achieve equality under the law for African Americans.

Economic Freedom

The fundamental right of individuals to control their own labor and property, and to participate in markets freely.

Great Society

A set of domestic programs launched by President Lyndon B. Johnson with the goal of eliminating poverty and racial injustice in the United States during the 1960s.