An Advertiser Attempts to Generate Brand Preference by Getting Consumers

question 49

Multiple Choice

An advertiser attempts to generate brand preference by getting consumers to simply like the product and associate it with fun and happiness.Which type of message is the advertiser sending? 

• A) A feel-good message 
• B) A testimonial 
• C) A demonstration 
• D) A hard-sell message

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Definitions:

Motion Study

A business efficiency technique that analyzes the motions involved in performing a task to design more efficient ways of working, thereby improving productivity.

Frank and Lillian Gilbreth

Pioneers in the field of industrial engineering, known for their studies of time and motion to improve workplace efficiency.

Scientific Management

A management theory developed by Frederick W. Taylor advocating for the optimization of work through scientific methods to increase productivity.

Henry Fayol

A French industrialist and management theorist known for developing a general theory of business administration.