Which of the Following Is True About Fear When It

question 47

Multiple Choice

Which of the following is true about fear when it is used in an advertisement? 

• A) Fear will get a consumer to pay attention but will rarely get a consumer to take action. 
• B) Fear is best used at very low or almost unrecognizable levels. 
• C) Fear works best when the consumer doesn't think about the ad too much. 
• D) Fear can work when it's believable and the ad shows a clear way out.

---

Definitions:

Efficiency

The optimal use of resources to achieve the best possible outcome or output with minimal waste.

Equity

Equity refers to fairness or justice in the way people are treated and involves ensuring equal opportunities and rights for all individuals.

Benefits Principle

A theory in taxation where taxes are apportioned according to the benefits received by taxpayers; those who benefit more from government services, pay more taxes.

Federal Government

The national government of a federal country, which holds the authority over matters that affect the country as a whole.