In the World of Advertising and Promotion,CPM Is One Measure

question 24

Multiple Choice

In the world of advertising and promotion,CPM is one measure of media efficiency.What does the "M" in CPM stand for? 

• A) Media plan 
• B) Media class 
• C) The share of voice 
• D) The Roman numeral for 1,000

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Definitions:

Invoice Price

The price indicated on an invoice, representing the amount to be paid by the buyer to the seller.

Perpetual Inventory System

A perpetual inventory system is a method of accounting for inventory that records the sale or purchase of inventory immediately through the use of computerized point-of-sale systems and enterprise asset management software.

Perpetual Inventory System

An inventory accounting system where updates are made continuously as transactions occur, reflecting the real-time quantity of inventory on hand.

Cost Of Goods Sold

Costs pertaining directly to the crafting of goods a business sells, covering both labor and material expenses.