Shortly After an Agency Agrees to Create a New Campaign

question 106

Multiple Choice

Shortly after an agency agrees to create a new campaign for a well-known cleaner,a creative brief needs to be put together.A creative brief is important because it: 

• A) pulls together initial ideas for copy, visuals, media, and overall concept from various team members. 
• B) acts as the checkbook and the balance sheet to keep expenses on track. 
• C) gets the creative team started with a list of suggested ideas from the client. 
• D) is produced based on brainstorming by all agency and client staff involved in the campaign.

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Definitions:

Lockout

A tactic used by employers to pressure employees by temporarily closing the business during a labor dispute to compel workers to accept company terms.

Labor Union Membership

Involvement in an organization that represents the collective interests of workers in negotiations with employers over wages, benefits, and working conditions.

Labor Force

The total number of people employed or seeking employment in an economy.

Change To Win

Change to Win is a partnership of American labor unions aiming at revitalizing the labor movement and bringing economic justice to workers through organizing and advocacy.