A Print Ad Being Developed for a Women's Clothing Line

question 107

Multiple Choice

A print ad being developed for a women's clothing line shows the headline font,the images,and the actual body copy to allow the client to imagine the ad and give approval.This is known as a _______.

• A) thumbnail 
• B) comprehensive layout, or comp 
• C) sans serif layout 
• D) rough layout

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Definitions:

Biological Needs

Fundamental requirements that organisms must fulfill to maintain their bodily functions and ensure survival, such as the need for food, water, and shelter.

Drive

A psychological tension and physical arousal arising when there is a need that motivates the organism to act in order to fulfill the need and reduce the tension.

Tension

The state of being stretched tight or experiencing mental or emotional strain.

Intrinsically Motivated

Being driven by internal rewards, such as personal satisfaction or the joy of doing something for its own sake.