A Copywriter Is Just Starting on a Print Ad for a New

question 40

Multiple Choice

A copywriter is just starting on a print ad for a new brand of dishwasher detergent.Which of the following is the first step in developing copy for print? 

• A) Sketching an overall view of the finished ad 
• B) Meeting with the creative director to brainstorm a list of exciting words to be included 
• C) Deciding how to use, or not use, the three main components of print copy 
• D) Writing a few rough headlines and possibly subheads

Grasp the idea of economies and diseconomies of scope.

Appreciate the significance of returns to scale on long-run costs.

Recognize the role of technology and specialization in achieving economies of scale.

Identify conditions that lead to diseconomies of scale.

---

Definitions:

Mothers

Female parents who may be biological, adoptive, step, or foster, playing significant roles in their children's lives.

Mental Conditions

Disorders that affect your mood, thinking, and behavior, such as depression, anxiety disorders, schizophrenia, and bipolar disorder.

Single Parenthood

A circumstance in which a child or children are raised by a single parent instead of by two parents.

Differing Parenting Styles

The use of different methods and approaches to raising children, often influenced by cultural, social, and individual factors.