A Headline Is Effective If It

question 97

Multiple Choice

A headline is effective if it: 

• A) makes a strong emotional appeal. 
• B) conveys information not included in the body copy. 
• C) restates the ideas found in the visuals. 
• D) motivates readers to move on to the rest of the ad.

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Definitions:

Workforce

Refers to the collective group of people employed by or available for employment in an economy or specific industry.

Reproduces Gender

The process by which societal norms and practices perpetuate gender distinctions and inequalities, often through socialization and cultural expectations.

Hegemonic Masculinity

A concept in sociology that describes a set of societal norms dictating what is acceptable male behavior, often emphasizing dominance and control.

Emphasized Femininity

A set of social norms and practices that promote an idealized image of womanhood, prioritizing traits like gentleness, empathy, and nurturing.