Which of the Following Are the Five Techniques Used in Preparing

question 9

Multiple Choice

Which of the following are the five techniques used in preparing body copy? 

• A) Celebrity, narrative, slogan, straight-line, and teaser 
• B) Social, multicultural, response, evaluative, and dialogue 
• C) Straight-line, dialogue, testimonial, narrative, and direct response 
• D) Testimonial, narrative, evaluative, developmental, and thumbnail

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Definitions:

Interest Calculations

The process of determining the cost of borrowing money or the gain on saved or invested money over a period, typically expressed as a percentage of the principal.

Journalize

The process of recording transactions in a journal or diary in accounting, which includes the date, accounts affected, and amounts, followed by a brief description of the transaction.

Temporary Investments

Investments not intended to be held for a long term, such as stocks or bonds, purchased with the intention of selling in the near future.

Accounts Receivable

Money that is owed to a company by its customers for goods or services that have been delivered or used but not yet paid for.