Scenario 11-2 You Are the Creative Director at a Milwaukee Ad Agency

question 92

Multiple Choice

Scenario 11-2
You are the creative director at a Milwaukee ad agency. Today, your copywriters are presenting you with their ideas for several thirty-second radio spots for the City of Milwaukee Tourism Bureau. The Bureau wants to feature its own information center and tours, city museums, art galleries, concerts, festivals, and special events. When they are ready, the best ideas will be taken to the marketing director of the City of Milwaukee for review and approval. 
-(Scenario 11-2) One copywriter presents a spot that is funny,delivers the key selling points,and uses opening music and sound effects representing various elements of the city.You need to get it recorded before sending it to the client.You send it with the young copywriter to a trusted recording studio with the caution that says,"Use sounds effects with care." This means that: 

• A) any added music should be kept to a minimum to avoid irritating the audience.  
• B) the sound effects should not overwhelm the copy. 
• C) one cannot expect to build a musical picture in the listener's mind. 
• D) one should not mix sound effects and music.

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Definitions:

Lincoln

Abraham Lincoln was the 16th President of the United States, best known for leading the country during the American Civil War and his efforts to abolish slavery.

Anti-Catholic

Describes prejudice or discrimination against Catholics or the Catholic Church, often rooted in theological disputes, cultural differences, or historical conflicts.

Anti-Immigrant

A stance or policy that opposes immigration, often grounded in the belief that immigrants pose a threat to the social, economic, or cultural integrity of a country.

Know-Nothings

A nativist political movement in the United States during the 1850s that opposed immigrants and Catholics.