Shortly After an Agency Agrees to Create a New Campaign

question 106

Multiple Choice

Shortly after an agency agrees to create a new campaign for a well-known cleaner,a creative brief needs to be put together.A creative brief is important because it: 

• A) pulls together initial ideas for copy, visuals, media, and overall concept from various team members. 
• B) acts as the checkbook and the balance sheet to keep expenses on track. 
• C) gets the creative team started with a list of suggested ideas from the client. 
• D) is produced based on brainstorming by all agency and client staff involved in the campaign.

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Definitions:

'\n'

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Format Manipulator

In programming, a tool or method used to control the output format of data, such as setting the number of decimal points for floating-point numbers.

Comment Delimiter

Symbols or sequences of symbols used in programming languages to mark the beginning and end of comments, which are not executed by the compiler.

\\

Represents a backslash character, used as an escape character in strings.