A Headline Is Effective If It

question 97

Multiple Choice

A headline is effective if it: 

• A) makes a strong emotional appeal. 
• B) conveys information not included in the body copy. 
• C) restates the ideas found in the visuals. 
• D) motivates readers to move on to the rest of the ad.

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Definitions:

Representative Sample

A subset of a population that accurately reflects the members of the entire population.

Self-administered Questionnaires

Surveys or questionnaires that individuals complete on their own without interviewer guidance or interference.

Face-to-face Interviews

A method of quantitative or qualitative research where questions are asked directly to respondents in person, facilitating immediate and personalized responses.

Stamped Self-addressed Envelope

An envelope with the sender's name and address on it, provided with postage, and used for the purpose of receiving a reply or document.