Scenario 12-2 When Advertisers Consider Running Ads in American Life Magazine, They

question 95

Multiple Choice

Scenario 12-2
When advertisers consider running ads in American Life magazine, they have the option of buying geographic and demographic editions as well as the national edition. For instance, they can choose from editions targeted at professionals and managers, homeowners, working women, and people aged 50 and older. In addition, they are offered editions for 8 geographical regions and for the top 20 metropolitan areas. American Life also offers multiple-page discounts for advertisers buying four or more consecutive pages in any one edition, as well as other volume discounts. The basic rate to reach 2,847,600 readers in its national edition with a full-page, four-color advertisement is $91,300. The basic rate to reach the same number of 2,847,600 nationwide readers with a single-column, black-and-white ad is $31,300. 
-(Scenario 12-2) The owners of an oak furniture company want to know the approximate number of people who will be exposed to the ad if they decide to place an ad in the magazine.Which of the following are they referring to? 

• A) Reach 
• B) Scope 
• C) Dimension 
• D) Frequency

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Definitions:

Catharsis

The process of releasing, and thereby providing relief from, strong or repressed emotions through particular activities or experiences.

Aggression

A range of behaviors that can result in both physical and psychological harm to oneself, others, or objects in the environment.

Sexual Coercion

Engaging in sexual activities with an individual by exerting force, using substances like alcohol or drugs, or applying pressure without their consent.

Secure Sense

A feeling of confidence and trust in one's capacity to explore the environment, feel safe, and be protected.