A Copywriter Is Deciding on the Best Approach for a Social

question 89

Multiple Choice

A copywriter is deciding on the best approach for a social media ad featuring a beauty cream,and has narrowed down her options to two types-testimonial or dialogue.Which of the following is a major difference between a testimonial and a dialogue? 

• A) A testimonial approach is written by the spokesperson, while a dialogue approach is written by the copywriter. 
• B) A testimonial approach is one-sided, while a dialogue approach has two people conversing. 
• C) A testimonial approach uses the hard-sell method to push the product, while a dialogue approach uses the image method to create a social setting. 
• D) A testimonial approach emphasizes product benefits, while a dialogue approach emphasizes image.

---

Definitions:

Sales-Type Lease

A leasing arrangement where the lessor recognizes immediate profit on the leased asset as in a sale, based on the difference between the fair value of the leased asset and its cost or carrying amount.

Direct-Financing Lease

A lease agreement where the lessor effectively finances the asset for the lessee, recognizing interest revenue over the lease term.

Credit-Approved Customers

Individuals or entities that have been evaluated and deemed creditworthy by a lender, allowing them to receive goods or services in advance of payment.

Present Value Interest Factors

Present value interest factors are used to calculate the present value of a future amount of money or stream of cash flows given a specific interest rate.