Which of the Following Is True of a Body Copy

question 21

Multiple Choice

Which of the following is true of a body copy? 

• A) It consists of fewer words than the subhead. 
• B) It is the visual component of an advertisement. 
• C) It tells a complete story of a brand. 
• D) It is more likely to be read by people than the headline and subhead.

---

Definitions:

Fixed Costs

Expenses that do not change in proportion to the activity of a business, such as rent, salaries, and equipment maintenance costs.

Market Skimming

A pricing strategy where a firm charges the highest initial price that customers will pay and then lowers it over time as the demand of the first set of customers is satisfied.

Product Innovation

The process of creating new or significantly improved products, enhancing their features, functionality, or design to meet consumer needs or open new markets.

Product Positioning

The process of determining the place a product occupies in consumers' minds relative to competing offerings, focusing on perceptions, impressions, and benefits.