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Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product.
-(Scenario 11-4) One of the ideas in an early brainstorming session was to start the Happy Heart Hound commercial with a quick series of adorable,playful puppies wearing heart-shaped sunglasses.Which of the following guidelines for effective television advertising does this hope to demonstrate?
Magnetic Resonance Imaging
A non-invasive imaging technique that uses powerful magnetic fields and radio waves to generate detailed images of the organs and tissues in the body.
Positron Emission Tomography
A nuclear medicine functional imaging technique used to observe metabolic processes in the body as an aid to the diagnosis of disease.
Parasympathetic Division
A branch of the autonomic nervous system responsible for stimulating "rest-and-digest" or calming activities, reducing the body's stress response.
Autonomic Nervous System
The part of the nervous system that controls involuntary actions of the smooth muscles and heart and glands, regulating functions such as heart rate, digestion, respiratory rate, and pupillary response.
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