An Example of Radio Spot Copy Is "Like a Good

question 64

Multiple Choice

An example of radio spot copy is "Like a good neighbor,we are here." Which of the following guidelines for successful radio copywriting is being used in this ad? 

• A) Use common, familiar language 
• B) Use attention-getting sounds 
• C) Repeat the brand name many times 
• D) Give news about the brand

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Definitions:

Metal Film

A type of resistor that uses a thin metal film as the resistive element to provide stability and accuracy.

Ceramic Rod

A rod made of ceramic material, often used in applications requiring high temperature resistance or electrical insulation.

Composition Carbon

Likely refers to carbon composition resistors, electronic components made from carbon dust or graphite paste, used for their stable electrical resistance.

Variable Resistor

An electronic component that can adjust the flow of electrical current through it by changing its resistance.