Examlex
Which of the following elements of advertising involves the structure itself and the plan behind the structure?
Marketing Plan
An all-encompassing plan or strategy document that details a company's forthcoming advertising and marketing initiatives.
Components
Individual parts or elements that make up a larger product or system.
Promoted
Advanced in rank or position, often as recognition for job performance, skill, or contribution in a work environment.
Relational Orientation
A method of building a relationship with customers based on the philosophy that buyers and sellers should develop a long-term relationship.
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