Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 93

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product. 
-(Scenario 11-4) The first cut of the ad is attractive,touching,cute,and just humorous enough.When an audience tests it,most viewers really like the dogs,the visuals,and the music,but they don't remember the product.Which of the following creative guidelines for television was forgotten? 

• A) Persuading as well as entertaining 
• B) Avoiding humor whenever possible 
• C) Maintaining a feeling of continuity 
• D) Showing the brand

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Definitions:

Monetary Item

Financial records and objects that can be valued and expressed in money terms, such as cash or receivables.

Direct Rate

A price or cost that can be directly tied to the production of specific goods or services, without any allocation.

Exchange Loss

occurs when a decrease in the value of a foreign currency relative to the reporting currency leads to a loss when foreign currency transactions are settled or translated.

Payable

refers to an amount of money that a company owes to suppliers or creditors and is recorded as a liability on the company's balance sheet until it is paid.