Scenario 11-4 You Are a Production Assistant Working on a 30-Second Television

question 98

Multiple Choice

Scenario 11-4
You are a production assistant working on a 30-second television spot for Happy Heart Hound, an all-natural gourmet dog food for puppies. The client wants to emphasize the healthful ingredients as well as the "happy and fun-loving" nature of the product. 
-(Scenario 11-4) In which of the following roles has the producer been involved with during the preproduction process for this commercial? 

• A) Approving the storyboard and script, and soliciting bids from production houses  
• B) Coordinating the camera operators, and handling the cast during shooting 
• C) Conducting research, and informing all concerned about consumer preferences 
• D) Acting as liaison between client and agency, and buying television airtime

Identify the health and social consequences of alcohol abuse.

Comprehend the myths and realities concerning alcohol abuse and its treatment.

Understand the stages and characteristics of becoming an alcoholic.

Analyze the role of college environments in binge drinking and its effects.

---

Definitions:

Rate of Return on Investment

A measure of the profitability of an investment, calculated as a percentage of the original investment.

Net Present Value

A financial metric used to evaluate the profitability of an investment by calculating the difference between the present value of cash inflows and outflows over a period of time.

Compound Interest

Interest earnings calculated on the base principal along with any interest that has previously accumulated from past periods on that principal.

Straight-Line Depreciation

A method of calculating the depreciation of an asset which spreads the cost evenly across the useful life of the asset.