Scenario 12-4 You Scan Job Advertisements Available in Dallas on Craigslist.com and Craigslist.com

question 67

Multiple Choice

Scenario 12-4
You scan job advertisements available in Dallas on craigslist.com and find what may be your dream job. The posting reads, "Entry-level position in media." You click on it, and the ad says, "Motivated individual sought to aid in media planning and buying at an established advertising agency. Must have general knowledge of the media and be aware of the current challenges media buyers are likely to face. Salary negotiable." You email your resume and cover letter to the contact person in the ad, and you receive a response setting you up for an interview next week. 
-(Scenario 12-5) "Do you want to restrict your television buying to _______,meaning you'll pay premium pricing charged in advance of the fall season? Or are you willing to wait and see what is still available later in the season?" 

• A) gross impressions 
• B) unmeasured media 
• C) upfronts 
• D) context effects

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Definitions:

Initial Investments

The initial capital or resources put into a project, business, or investment, critical for startup and initial operations.

Net Operating Income

a gauge of a company's financial performance, calculated as gross income minus operating expenses, excluding taxes and interest.

Present Value

The present worth of a sum of money or cash flows expected in the future, based on a certain rate of return.

Cash Flow

The combined value of financial transactions into and out of an enterprise, crucially affecting its cash reserves.